Performance Marketing for Africa
We focus on three things: paid media that converts, data infrastructure you can actually trust, and growth strategy that compounds. Everything else we offer exists to support those three pillars.
01
Google Ads & Paid Social That Converts
“Stop paying for attention. Start paying for customers.”
Most businesses across Kenya and East Africa are wasting 30–60% of their ad spend targeting the wrong audiences, running untested creatives, and operating without proper conversion tracking. We fix all three before we spend a single shilling.
Our paid media team manages campaigns across Google Search, Google Display, YouTube, Meta, TikTok, LinkedIn, and programmatic channels built around your business goal, whether that’s lead generation, e-commerce sales, app installs, or direct response.
We localise every campaign to the East African context: M-Pesa and mobile money conversion journeys, Swahili-English creative testing, mobile-first ad formats, and peak-time bid strategies tuned to consumer behaviour across Kenya, Uganda, Tanzania, and Rwanda.
4.2X
Avg ROAS
68%
Lower CPL
90
Days to ROI
What’s Included
| Account Architecture & Audit | Full rebuild or audit of existing ad accounts before any spend |
| Conversion Tracking Setup | Google Tag Manager, Meta Pixel, server-side tracking & attribution. |
| Audience Research & Segmentation | Kenya-specific audience targeting: demographics, interests, intent & lookalikes |
| Creative Strategy & Testing | Full rebuild or audit of existing ad accounts before any spend |
| Weekly Bid Optimization | 7-day review cycles with data-driven adjustments to targeting & bidding |
| Live Performance Dashboard | Real-time spend, ROAS, CPL & revenue dashboard always accessible |
| Retargeting & Funnel Sequences | Multi-touch retargeting across platforms to recapture lost leads |
| Monthly Strategy Report | Plain-English results report with insights, wins & next-month roadmap |
02
See Exactly What’s Making You Money
“You can’t optimise what you can’t measure.”
The single biggest problem we see across East African businesses isn’t poor marketing it’s invisible marketing. When you can’t see which channels, campaigns, or creatives are generating revenue, every decision is a guess.
We build your complete marketing data infrastructure: GA4 implementation, Google Tag Manager configuration, server-side and cross-domain tracking, CRM integrations, custom Looker Studio dashboards, and multi-touch attribution modelling. Most agencies in this market report whatever numbers the ad platform hands them. We go further diagnosing double-firing conversions, platform-level tracking conflicts, and data integrity issues most teams never catch.
We also offer ongoing data analysis as a managed service turning raw numbers into weekly insights your team can act on immediately.
100%
Tracking Coverage
24 H
Live Data Refresh
0
Data Blocks
What’s Included
| GA4 Full Implementation | Event tracking, e-commerce, goals, audience segments & funnel configuration |
| Google Tag Manager Setup | Container build, tag audit, conversion actions & server-side tracking |
| Custom Looker Studio Dashboards | Live, visual dashboards pulling from all marketing channels into one view |
| Multi-Touch Attribution | Understand the full customer journey not just the last click |
| CRM & Sales Data Integration | Connect marketing data with your CRM, M-Pesa, and sales pipeline |
| Cohort & LTV Analysis | Understand customer retention, lifetime value, and repeat purchase rates |
| Weekly Data Briefing | Plain-English summary of what the numbers mean for your business |
| Data Quality Audits | Monthly data integrity checks to ensure all tracking is accurate |
03
Win Before You Spend a Single Dollar
“Strategy is what separates the businesses that scale from the ones that stall.”
Before you spend on ads or content, you need to know: who is your ideal customer across Kenya and the wider East African market? What does your competitive landscape look like? Which channels give you the best return for your specific budget and market position?
Our strategy engagements answer those questions with data, not gut feel market research, competitive intelligence, audience profiling, and channel mix modelling, producing a performance marketing blueprint tailored to your business and your regional context.
For startups entering new East African markets, we also provide go-to-market strategy support: demand analysis, channel prioritisation, budget allocation frameworks, and performance benchmarks for months 1, 3, 6, and 12.
2x
Faster Go-To-Market
35%
Avg Budget Saved
12
Month Roadmap
What’s Included
| Market Opportunity Analysis | Demand sizing, keyword landscape & category analysis for your Kenya/Africa market |
| Competitive Intelligence Report | Full breakdown of competitor strategy, spend estimation, & positioning gaps |
| Ideal Customer Profile (ICP) | Data-driven audience personas built on Kenyan & African consumer insight |
| Channel Mix Modelling | Evidence-based channel prioritisation matched to your goals & budget |
| Performance Marketing Blueprint | 12-month roadmap with milestones, KPIs, budget allocation & channel strategy |
| Go-To-Market Strategy | For businesses entering new African markets: launch strategy & growth model |
| Messaging & Positioning Audit | Review & recommendations on brand positioning in the Kenyan market |
| Quarterly Strategy Reviews | Ongoing strategy refinement as market conditions and data evolve |
04
Rank #1 for Searches That Drive Revenue
“The best sales channel is the one your competitor doesn’t own yet.”
Most businesses across Kenya and East Africa still have no structured SEO strategy leaving high-intent customers to find competitors first. Our SEO practice is built on three pillars: technical foundation, content authority, and local search dominance, accounting for English, Swahili, and code-switching search behaviour across Nairobi, Mombasa, Kampala, Dar es Salaam, and Kigali.
For businesses targeting regional expansion, we build multi-country SEO infrastructure with localised content, hreflang configuration, and country-specific keyword strategy.
300%
Organic Traffic
47
Page 1 Rankings
8
Months to Results
What’s Included
| Technical SEO Audit & Fix | Core Web Vitals, crawlability, indexation, schema markup & site speed |
| Kenya & Africa Keyword Research | High-intent keyword mapping for local & regional search behaviour |
| Content Strategy & Production | SEO articles, landing pages, and pillar content written for Kenyan audiences |
| On-Page Optimisation | Title tags, meta descriptions, header structure, internal linking & schema |
| Local SEO (Google Business Profile) | GBP optimisation, local citations, NAP consistency across Kenya |
| Link Building & Digital PR | High-authority African and international backlink acquisition |
| Competitor Gap Analysis | Monthly competitive landscape review to identify ranking opportunities |
| Rank Tracking & Reporting | Weekly ranking reports across target keywords in Kenya & Africa |
05
More Revenue from Your Existing Traffic
“Doubling your conversion rate costs less than doubling your ad spend.”
The average Kenyan business website converts less than 1.5% of its visitors. For every 100 people who visit your site, 98 leave without buying, calling, or signing up. CRO is the art and science of fixing that without spending more on traffic.
We analyse your entire conversion funnel using heatmaps, session recordings, form analytics, and user testing. We then design, build, and test hypotheses systematically improving landing pages, checkout flows, forms, and calls-to-action until we find the combination that converts at 2x, 3x, or more.
Our CRO process is particularly effective for Kenyan audiences: we test mobile-first layouts, M-Pesa payment integration positioning, WhatsApp CTA placement, and social-proof formats that resonate with African consumers.
2.8x
Avg CVR Lift
40%
Lower CPA
30
Day First Win
What’s Included
| Full Funnel Audit | End-to-end analysis of your website, landing pages, forms & checkout |
| Heatmap & Session Analysis | Hotjar/Microsoft Clarity setup see exactly where users drop off |
| Landing Page Redesign | High-converting landing pages built specifically for Kenyan audiences |
| A/B & Multivariate Testing | Structured tests on headlines, CTAs, layouts, pricing & social proof |
| Mobile UX Optimisation | Mobile-first redesign for Kenya’s predominantly mobile audience |
| WhatsApp & M-Pesa Integration | Frictionless local payment & contact journeys built into your funnel |
| Copy & Messaging Optimisation | Persuasion-led copywriting tested against control variants |
| Form & Checkout Optimisation | Reduce abandonment at the most critical conversion steps |
06
Turn Leads into Loyal, Repeat Customers
“Your email list is the only audience you actually own.”
Acquiring a new customer costs 5–7x more than retaining an existing one. Yet most Kenyan businesses spend 90% of their marketing budget on acquisition and almost nothing on the customers they’ve already won.
We build complete email and CRM marketing systems from welcome sequences and lead nurture flows to re-engagement campaigns, promotional calendars, and VIP retention programmes. Every email is designed around the Kenyan consumer: the right timing, the right tone, and the right offer at each stage of the customer lifecycle.
We integrate with all major platforms Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce and connect your email data back to your attribution model so you can see the exact revenue each flow generates.
45%
Avg Open Rate
3.1x
Customer LTV
7%
Click Rate
What’s Included
| CRM Setup & Integration | Platform configuration, list segmentation & contact data architecture |
| Welcome & Onboarding Flows | First-impression sequences that convert new subscribers into customers |
| Abandoned Cart Recovery | Multi-step sequences that recover 15–25% of abandoned carts |
| Lead Nurture Sequences | Value-first nurture journeys that move leads to purchase-ready |
| Post-Purchase & Upsell Flows | Maximise lifetime value with timely upsell and cross-sell sequences |
| Re-Engagement Campaigns | Win back dormant subscribers with tested reactivation campaigns |
| Promotional Calendar Management | Monthly broadcast campaigns around Kenyan & African calendar events |
| List Health & Deliverability | Ongoing list hygiene, spam score monitoring & inbox rate optimisation |
Industries we serve
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We will analyse your current marketing ad accounts, SEO position, tracking setup, and conversion funnel wherever you operate across Kenya and East Africa and tell you exactly where your biggest growth opportunities are. No pitch. No obligation. Just data.