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Kenya-Based · Serving Africa

Performance Marketing & Growth Infrastructure

We are a specialist performance marketing partner in paid media, measurement infrastructure, and growth strategy. Trusted by SMEs, startups, and B2B/B2C companies scaling across Africa.

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Our Process

A rigorous, data-driven process applied to every client engagement from day one to sustained, compounding growth across East African markets.

Diagnose

Deep audit of your current marketing: spend, tracking, funnels, and competitive positioning across African markets. We find where the money and the data is leaking.

Blueprint

A custom performance strategy with defined KPIs, channel mix, budget allocation, and 90-day targets. Built for your business and your market, not a template.

Launch

Campaigns go live with full tracking in place: pixels, conversions, attribution windows, and your real-time dashboard all before day one.

Optimise

Weekly performance reviews. Every data point informs the next decision. We test relentlessly until we find the winning formula.

Scale

Once performance is proven, we scale systematically more budget, new channels, new African markets. Growth becomes predictable, not accidental.

Performance-led services for every stage

Paid Media & Performance Advertising

Google Ads, Meta, TikTok, LinkedIn, and programmatic campaigns engineered for acquisition, not awareness run across Africa. Every dollar tracked to revenue.

Data, Analytics & Attribution Infrastructure

GA4, Google Tag Manager, server-side tracking, and multi-touch attribution built and audited by hand, not templated. This is the layer most agencies skip, and where we have built our technical reputation.

Growth & Demand Strategy

Market sizing, channel mix modelling, and 90-day-to-12-month roadmaps for founders who need a growth partner not just a media buyer.

SEO, AEO, GEO & Organic Growth

Rank for queries that drive revenue, not just traffic. Get found by both people and AI, across African search behaviour.

Conversion Rate Optimization

A/B testing, landing page redesign, funnel analysis, and UX improvements that turn more of your existing traffic into paying customers.

Email & CRM Marketing

Automated flows, segmented campaigns, and lifecycle marketing that convert leads into loyal customers connected back to your attribution model.

Our Client Projects

Kings Bliss Developers

Real Estate

37 Property Inquiries Per Week from KES 150K Budget

A real estate developer was generating 3–4 leads per week through generic Facebook boosted posts. We built a full-funnel campaign using virtual tours, retargeting sequences, and WhatsApp integration for instant lead follow-up. Inquiries grew 9x.

Mandevu BeardCare

Retail

From KES 80K/Mo in Losses to KES 2.4M in Monthly Revenue

A Nairobi-based online retailer was spending KES 200K/month on Meta Ads with zero attribution and a 1.1x ROAS. We rebuilt their full tracking stack, redesigned their ad account structure, and launched Kenya-specific creatives. Within 90 days, they were profitable at scale.

ZoomTech Ke

Technology

1,200+ Qualified Leads Per Month at KES 280 CPL

A licensed tech company was paying over KES 1,800 per lead through Google Search mostly unqualified. We restructured their keyword strategy, built intent-segmented landing pages, and integrated lead scoring. CPL dropped 84% in 60 days.

Mabati Yetu

Logistics

Page 1 Rankings for 47 High-Intent Keywords in 8 Months

A logistics company had zero organic presence. We built a complete content strategy targeting Kenyan logistics search behaviour, technical SEO foundation, and local landing pages for each product. Organic became their highest-converting channel.

Simkar Group

Property Agent

45% Increase in leads generation

80% Increase in content engagement

OUR PHILOSOPHY

Data is Not a Dashboard, It’s Your Competitive Edge

We harness the power of data to inform and optimise every aspect of our clients’ marketing across Kenya and East Africa. In a market where most agencies still report reach and impressions, we treat data as a strategic asset not just information, but the thing that separates agencies who guess from agencies who know.

100%

Campaigns tracked to conversion

7-Day

Optimization Cycle

Zero

Vanity metrics reported

8+ Years

Of driving business growth worldwide

Global Markets

Serving businesses across the world

Results Driven

Refining and Optimizing for Impact

Industries we have served

Whether you are scaling e-commerce in Nairobi or expanding logistics operations into Kampala or Dar es Salaam, we have helped brands like yours generate revenue faster and prove it.

START GROWING

Ready to See Exactly Where Your Growth Is Hiding?

We will audit your current marketing setup for free, no obligation and show you precisely where budget is being wasted and where your biggest opportunities lie, whether you’re operating in Kenya or expanding across East Africa. Most businesses find KES 50K–200K in recoverable spend in the first audit.