01Paid Media
Paid Media & Performance Advertising
Google, YouTube, Meta, TikTok and LinkedIn campaigns engineered for acquisition, with every shilling tracked to revenue.
0Return on measured spend · 30 days
Free digital audit: find where your budget is leaking
Performance marketing &growth infrastructure.
We are a specialist performance marketing partner in paid media, measurement infrastructure, and growth strategy. Trusted by SMEs, startups, and B2B/B2C companies scaling across Africa.
100%campaigns tracked to conversion
7-dayoptimization cycle
Zerovanity metrics reported
Google Ads Partner
Meta Business Partner
TikTok Marketing Partner
LinkedIn Marketing Partner
HubSpot Solutions Partner
Google Analytics 4 CertifiedOur Process
Applied to every client engagement across East African markets: five steps that take you from a deep audit to growth that is predictable, not accidental.
- 01
Diagnose
Deep audit of your current marketing: spend, tracking, funnels, and competitive positioning across African markets. We find where the money and the data is leaking.
- Spend
- Tracking
- Funnels
- Competitive positioning
Five steps, one system · 01 / 05
Our Services
Four things we are hired for, and the order they happen in.
SPEND vs ATTRIBUTED RETURNLive Tracking - 02Measurement
Data, Analytics & Attribution
GA4, Tag Manager, server-side tracking and multi-touch attribution, set up and audited by hand.
Share of Spend AttributedSet Up First 0of spend attributed once tracking is set up - 03Strategy
Growth & Demand Strategy
Market sizing, channel-mix modelling and clear 90-day plans that fix funnels and lower cost-per-lead.
Cost per Lead by WeekOn Target 0Cost per lead · eight-week descent - 04Content
Content, SEO & Reporting
Content, posting calendars, organic growth and monthly reports your whole team can act on.
Organic Sessions by MonthCompounding 0Organic sessions against the prior year
Figures are illustrative samples of a measured account, not client results.
Selected Work
Engagements measured to the shilling: the proof behind the promises.
E-commerce
GreenBay.market
A marketplace platform (greenbay.market) with strong seller onboarding but no demand-side engine. We built category landing pages, a merchant content programme and paid acquisition focused on high-intent shopping queries. Seller listings and buyer traffic grew together.
0marketplace growth across sellers and buyers
Logistics · SaaS
ShipShap
A sell-pay-ship platform (shipshap.com) serving merchants across 10 countries. We ran intent-led search campaigns around shipping and payments keywords, tightened signup funnels and built a merchant testimonial pipeline. Merchant acquisition became predictable and repeatable.
0merchants served on the platform
Retail · Nairobi
Mandevu BeardCare
A Nairobi retailer spending KES 200K/month on Meta Ads with zero attribution and a 1.1x ROAS. We rebuilt tracking, restructured the account and launched Kenya-specific creative. Profitable within 90 days.
0KES monthly revenue within 90 days
Technology
ZoomTech Ke
A tech company paying over KES 1,800 per unqualified lead through Google Search. New keyword structure, intent-segmented landing pages and lead scoring. CPL down 84% in 60 days.
0cost per lead in 60 days
Real Estate
Kings Bliss Developers
A developer generating 3–4 leads a week from boosted posts. Full-funnel campaign with virtual tours, retargeting and WhatsApp follow-up. Inquiries up 9x.
0growth in weekly inquiries
Logistics
Mabati Yetu
A logistics company with zero organic presence. Kenyan-search content strategy, technical SEO foundation and product landing pages. Organic became the highest-converting channel.
0page-1 keywords in 8 months
Property
Simkar Group
A property agent with strong inventory but inconsistent inbound interest. We paired a lead-focused campaign with a content engine, driving an 80% increase in content engagement alongside the lift in qualified leads.
0increase in lead generation
A free audit of your current setup, showing where budget is wasted and where the opportunity is.
Start with a free audit
No deck. No obligation. Just the findings.
The Problem
Kenyan businesses already know they should be on Google, Meta and TikTok; the budgets are there. What is scarce is the read: which channels deserve money, which funnels leak, and what each shilling actually returns.
Most reports stop at reach and impressions. The decision of where the next shilling goes is made on gut feel. That gap between reporting and revenue is where growth stalls.
Analytt exists to close that gap.
Account snapshot
Wasting −38%
- Attributed
- 31%
- 31%
- Wasted
- 38%
- 38%
- Unknown
- 31%
- 31%
We harness the power of data to inform and optimise every aspect of our clients' marketing across Kenya and East Africa. In a market where most agencies still report reach and impressions, we treat data as a strategic asset, the thing that separates agencies who guess from agencies who know.
When your customers actually convert
Hourly leads, ad clicks and cost per lead for a sample campaign, Sep 21 to 27, 2026, East Africa Time. Illustrative data.
FewerMore
Drag to orbit, pinch or Ctrl+scroll to zoom, click a bar to fly in.
Leads this week
2,887
+12.4%vs last week
Peak hours
Tue 15:0053
Mon 14:0050
Wed 15:0048
Busiest day
Wednesday
508 leads, 64.4% between 08:00 and 18:00.
| Day | 00:00 | 01:00 | 02:00 | 03:00 | 04:00 | 05:00 | 06:00 | 07:00 | 08:00 | 09:00 | 10:00 | 11:00 | 12:00 | 13:00 | 14:00 | 15:00 | 16:00 | 17:00 | 18:00 | 19:00 | 20:00 | 21:00 | 22:00 | 23:00 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 2 | 2 | 3 | 2 | 3 | 3 | 4 | 4 | 7 | 10 | 15 | 28 | 31 | 36 | 50 | 44 | 41 | 36 | 30 | 26 | 31 | 23 | 15 | 9 |
| Tue | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 5 | 8 | 11 | 20 | 23 | 32 | 37 | 43 | 53 | 45 | 40 | 31 | 34 | 34 | 23 | 19 | 9 |
| Wed | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 5 | 8 | 12 | 20 | 27 | 39 | 43 | 45 | 48 | 47 | 38 | 37 | 30 | 33 | 27 | 18 | 10 |
| Thu | 3 | 2 | 3 | 2 | 3 | 3 | 4 | 5 | 8 | 11 | 19 | 28 | 31 | 44 | 46 | 48 | 38 | 35 | 36 | 31 | 30 | 22 | 16 | 11 |
| Fri | 3 | 2 | 3 | 3 | 3 | 3 | 3 | 4 | 8 | 11 | 18 | 21 | 30 | 33 | 44 | 43 | 40 | 36 | 32 | 25 | 24 | 21 | 14 | 9 |
| Sat | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | 4 | 6 | 8 | 13 | 17 | 17 | 23 | 21 | 20 | 25 | 24 | 29 | 24 | 23 | 15 | 10 |
| Sun | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 4 | 5 | 7 | 8 | 12 | 15 | 15 | 16 | 20 | 16 | 19 | 21 | 17 | 17 | 12 | 8 |
By the Numbers
No vanity metrics. Every engagement is tracked to conversion, reviewed weekly, and reported in plain language.
- Campaigns tracked to conversion
- 0
- 01 / 04
- Optimisation cycle
- 0
- 02 / 04
- Vanity metrics reported
- 0
- 03 / 04
- Driving growth
- 0
- 04 / 04
From e-commerce in Nairobi to logistics across the region: a short index of where we have done the work.
Selected sectors — 13
- 01Real Estate
- 02E-commerce
- 03FMCG
- 04Retail
- 05B2B
- 06SaaS
- 07Education
- 08Logistics
- 09Technology
- 10Beauty
- 11Restaurants
- 12Travel
- 13Insurance
Measurement first, always. Every report ends in a named action: what to scale, what to cut, what to test.
No deck. No obligation. Just the findings.
Insights
01 / Paid Media15 October 2026
Kenya’s Digital Advertising Landscape in 2025: Key Updates Every Marketer Should Know
Kenya continues to emerge as a leading digital advertising hub in Africa. From regulatory changes and AI innovations to shifts in consumer behavior and platform dominance, the digital ecosystem is rapidly evolving. For advertisers and businesses, staying updated with these changes is critical to maintain relevance and drive performance.
02 / Paid Media15 October 2026
Overcoming Kenya’s Top Marketing Challenge for SMEs in 2025: Digital Skills Gaps
In 2025, one of the most googled queries by Kenyan SME owners is: “Why is digital marketing not working for my small business in Kenya?” At the heart lies a critical yet fixable issue: limited digital marketing expertise and poor analytics skills Source: Digital 4 Africa.
03 / Performance Marketing15 October 2026
Performance Marketing in Kenya: The Complete Guide for Business Owners in 2026
Performance marketing is digital advertising where you only pay for measurable results: clicks, leads, sales, or app installs. Unlike brand advertising, where you pay for visibility and hope, performance marketing is entirely accountable. In Kenya’s context, this means running campaigns on Google, Meta, TikTok, or LinkedIn where every shilling spent is tied to a trackable outcome. You can see exactly which ad generated which lead, at what cost, on which device. This matters now more than ever because Kenyan buyers have moved online at scale. M-Pesa has removed every payment friction barrier. Google processes millions of searches from Kenyan consumers every day. And with 18.4 million social media users active as of late 2025, the audience has never been more reachable.
Client voices
One engagement at a time, measured to the shilling.
We finally started seeing real ROI from our ads. Leads became more consistent, costs went down, and reporting was clear and honest.
GreenBay Market
Our cost per lead was dominating every board meeting. They cut the junk keywords and built pages by intent. The weekly review is the most useful meeting on my calendar.
Kings Bliss Developers
The report is one page I can read without a translator: spend, bookings, and what changes next week. I have stopped dreading the agency call.
ShipShap
Free · No commitment
A free audit of your current setup, showing where budget is wasted and where the opportunity is. No obligation.
No deck. No obligation. Just the findings.
Start