Every Service, One Outcome
Revenue
We offer six high-impact performance marketing services each designed to generate measurable, trackable, scalable growth for businesses across Kenya and the African continent.
01
Google Ads & Paid Social That Converts
“Stop paying for attention. Start paying for customers.”
Most businesses in Kenya are wasting 30–60% of their ad spend targeting the wrong audiences, running untested creatives, and operating without proper conversion tracking. We fix all three before we spend a single shilling.
Our paid media team manages campaigns across Google Search, Google Display, YouTube, Meta (Facebook & Instagram), TikTok, LinkedIn, and programmatic channels. Every campaign is built around your business goal whether that’s lead generation, e-commerce sales, app installs, or brand direct response.
We localise every campaign to the Kenyan and African context: M-Pesa conversion journeys, Swahili-English creative testing, mobile-first ad formats, and peak-time bid strategies tuned to East African consumer behaviour.
4.2X
Avg ROAS
68%
Lower CPL
90
Days to ROI
What’s Included
| Account Architecture & Audit | Full rebuild or audit of existing ad accounts before any spend |
| Conversion Tracking Setup | Google Tag Manager, Meta Pixel, server-side tracking & attribution. |
| Audience Research & Segmentation | Kenya-specific audience targeting: demographics, interests, intent & lookalikes |
| Creative Strategy & Testing | Full rebuild or audit of existing ad accounts before any spend |
| Weekly Bid Optimization | 7-day review cycles with data-driven adjustments to targeting & bidding |
| Live Performance Dashboard | Real-time spend, ROAS, CPL & revenue dashboard always accessible |
| Retargeting & Funnel Sequences | Multi-touch retargeting across platforms to recapture lost leads |
| Monthly Strategy Report | Plain-English results report with insights, wins & next-month roadmap |
Platforms we manage
IDEAL FOR
02
Rank #1 for Searches That Drive Revenue
“The best sales channel is the one your competitor doesn’t own yet.”
In Kenya, over 94% of online experiences begin with a search engine. Yet most Kenyan businesses have no structured SEO strategy leaving millions of high-intent customers to find their competitors first. We change that.
Our SEO practice is built on three pillars: technical foundation, content authority, and local search dominance. We understand how Kenyan consumers search the mix of English, Swahili, and code-switching queries, the mobile-first behavior, and the geographic intent patterns across Nairobi, Mombasa, Kisumu, and beyond.
For African businesses targeting regional expansion, we build multi-country SEO infrastructure covering Kenya, Uganda, Tanzania, Rwanda, Nigeria, Ghana, and South Africa with localiZed content, hreflang configuration, and country-specific keyword strategies.
300%
Organic Traffic
47
Page 1 Rankings
8
Months to Results
What’s Included
| Technical SEO Audit & Fix | Core Web Vitals, crawlability, indexation, schema markup & site speed |
| Kenya & Africa Keyword Research | High-intent keyword mapping for local & regional search behaviour |
| Content Strategy & Production | SEO articles, landing pages, and pillar content written for Kenyan audiences |
| On-Page Optimisation | Title tags, meta descriptions, header structure, internal linking & schema |
| Local SEO (Google Business Profile) | GBP optimisation, local citations, NAP consistency across Kenya |
| Link Building & Digital PR | High-authority African and international backlink acquisition |
| Competitor Gap Analysis | Monthly competitive landscape review to identify ranking opportunities |
| Rank Tracking & Reporting | Weekly ranking reports across target keywords in Kenya & Africa |
IDEAL FOR
03
See Exactly What’s Making You Money
“You can’t optimise what you can’t measure.”
The single biggest problem we see across Kenyan businesses is not poor marketing it’s invisible marketing. When you can’t see which channels, campaigns, or creatives are generating revenue, every decision is a guess.
We build your complete marketing data infrastructure: GA4 implementation, Google Tag Manager configuration, CRM integrations, custom Looker Studio dashboards, and multi-touch attribution modelling. For the first time, you’ll know exactly which ad brought in a lead, which email converted it, and which product earned the most profit.
We also offer ongoing data analysis as a managed service turning raw numbers into weekly insights and recommendations that your team can act on immediately.
100%
Tracking Coverage
24 H
Live Data Refresh
0
Data Blocks
What’s Included
| GA4 Full Implementation | Event tracking, e-commerce, goals, audience segments & funnel configuration |
| Google Tag Manager Setup | Container build, tag audit, conversion actions & server-side tracking |
| Custom Looker Studio Dashboards | Live, visual dashboards pulling from all marketing channels into one view |
| Multi-Touch Attribution | Understand the full customer journey not just the last click |
| CRM & Sales Data Integration | Connect marketing data with your CRM, M-Pesa, and sales pipeline |
| Cohort & LTV Analysis | Understand customer retention, lifetime value, and repeat purchase rates |
| Weekly Data Briefing | Plain-English summary of what the numbers mean for your business |
| Data Quality Audits | Monthly data integrity checks to ensure all tracking is accurate |
IDEAL FOR
04
More Revenue from Your Existing Traffic
“Doubling your conversion rate costs less than doubling your ad spend.”
The average Kenyan business website converts less than 1.5% of its visitors. For every 100 people who visit your site, 98 leave without buying, calling, or signing up. CRO is the art and science of fixing that without spending more on traffic.
We analyse your entire conversion funnel using heatmaps, session recordings, form analytics, and user testing. We then design, build, and test hypotheses systematically improving landing pages, checkout flows, forms, and calls-to-action until we find the combination that converts at 2x, 3x, or more.
Our CRO process is particularly effective for Kenyan audiences: we test mobile-first layouts, M-Pesa payment integration positioning, WhatsApp CTA placement, and social-proof formats that resonate with African consumers.
2.8x
Avg CVR Lift
40%
Lower CPA
30
Day First Win
What’s Included
| Full Funnel Audit | End-to-end analysis of your website, landing pages, forms & checkout |
| Heatmap & Session Analysis | Hotjar/Microsoft Clarity setup see exactly where users drop off |
| Landing Page Redesign | High-converting landing pages built specifically for Kenyan audiences |
| A/B & Multivariate Testing | Structured tests on headlines, CTAs, layouts, pricing & social proof |
| Mobile UX Optimisation | Mobile-first redesign for Kenya’s predominantly mobile audience |
| WhatsApp & M-Pesa Integration | Frictionless local payment & contact journeys built into your funnel |
| Copy & Messaging Optimisation | Persuasion-led copywriting tested against control variants |
| Form & Checkout Optimisation | Reduce abandonment at the most critical conversion steps |
IDEAL FOR
05
Turn Leads into Loyal, Repeat Customers
“Your email list is the only audience you actually own.”
Acquiring a new customer costs 5–7x more than retaining an existing one. Yet most Kenyan businesses spend 90% of their marketing budget on acquisition and almost nothing on the customers they’ve already won.
We build complete email and CRM marketing systems from welcome sequences and lead nurture flows to re-engagement campaigns, promotional calendars, and VIP retention programmes. Every email is designed around the Kenyan consumer: the right timing, the right tone, and the right offer at each stage of the customer lifecycle.
We integrate with all major platforms Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce and connect your email data back to your attribution model so you can see the exact revenue each flow generates.
45%
Avg Open Rate
3.1x
Customer LTV
7%
Click Rate
What’s Included
| CRM Setup & Integration | Platform configuration, list segmentation & contact data architecture |
| Welcome & Onboarding Flows | First-impression sequences that convert new subscribers into customers |
| Abandoned Cart Recovery | Multi-step sequences that recover 15–25% of abandoned carts |
| Lead Nurture Sequences | Value-first nurture journeys that move leads to purchase-ready |
| Post-Purchase & Upsell Flows | Maximise lifetime value with timely upsell and cross-sell sequences |
| Re-Engagement Campaigns | Win back dormant subscribers with tested reactivation campaigns |
| Promotional Calendar Management | Monthly broadcast campaigns around Kenyan & African calendar events |
| List Health & Deliverability | Ongoing list hygiene, spam score monitoring & inbox rate optimisation |
Platforms we work with
IDEAL FOR
06
Win Before You Spend a Single Shilling
“Strategy is what separates the businesses that scale from the ones that stall.”
Before you spend on ads or content, you need to know: who is your ideal customer in Kenya? What does your competitive landscape look like? Which channels will give you the best return for your specific budget and market position?
Our strategy engagements answer those questions with data not gut feel. We conduct deep market research, competitive intelligence analysis, audience profiling, and channel mix modelling to produce a performance marketing blueprint tailored to your business, your category, and your African market context.
For startups entering new African markets, we also provide go-to-market strategy support: demand analysis, channel prioritisation, budget allocation frameworks, and performance benchmarks to hit in months 1, 3, 6, and 12.
2x
Faster Go-To-Market
35%
Avg Budget Saved
12
Month Roadmap
What’s Included
| Market Opportunity Analysis | Demand sizing, keyword landscape & category analysis for your Kenya/Africa market |
| Competitive Intelligence Report | Full breakdown of competitor strategy, spend estimation, & positioning gaps |
| Ideal Customer Profile (ICP) | Data-driven audience personas built on Kenyan & African consumer insight |
| Channel Mix Modelling | Evidence-based channel prioritisation matched to your goals & budget |
| Performance Marketing Blueprint | 12-month roadmap with milestones, KPIs, budget allocation & channel strategy |
| Go-To-Market Strategy | For businesses entering new African markets: launch strategy & growth model |
| Messaging & Positioning Audit | Review & recommendations on brand positioning in the Kenyan market |
| Quarterly Strategy Reviews | Ongoing strategy refinement as market conditions and data evolve |
IDEAL FOR
Industries we serve
Deep Expertise in Your Sector
How we deliver
The Analytt Method
A five-stage process applied to every service engagement built for speed, rigour, and compounding results.
Diagnose
Deep audit of your current marketing stack, spend, tracking quality, and competitive position in Kenya and Africa..
Blueprint
Custom performance strategy with defined KPIs, channel mix, 90-day targets, and budget allocation framework.
Launch
Full tracking configured, campaigns live, and your real-time dashboard accessible all before we spend day one.
Optimise
7-day optimisation cycles. Every data point drives a decision. We test until we find the winning formula for your market.
Scale
Once performance is proven, we scale systematically more budget, new channels, new markets. Growth becomes predictable.
our tech stack
The Tools Behind the Numbers
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Performance Audit
We’ll analyse your current marketing ad accounts, SEO position, tracking setup, and conversion funnel and tell you exactly where your biggest growth opportunities are. No pitch. No obligation. Just data.
Call/WhatsApp: +254 784 488 542