Paid Media
Most businesses across Kenya and East Africa are wasting 30-60% of their ad spend targeting the wrong audiences, running untested creatives, and operating without proper conversion tracking. We fix all three, before we spend a single shilling of your budget.
Stop paying for attention. Start paying for customers.
The problem we solve
Do you know your actual cost per acquisition, or just what the platform reports? Are you retargeting the 97% of visitors who don't convert on the first visit? Have you tested Swahili vs. English creative? Is your tracking catching every conversion, including WhatsApp and phone-call leads? Do you know which campaigns are profitable and which are quietly bleeding budget? If you hesitated on any of these, you're almost certainly leaving money on the table.
Leaving money on the table is optional.
Where budget leaks
30-60% waste is typical
- Not platform CPA
- Actual CPA
- 33%
- The 97% who leave
- Retargeting
- 33%
- Every conversion
- Tracking
- 33%
Our approach
Our paid media team manages campaigns across Google Search, Google Display, YouTube, Meta, TikTok, LinkedIn, and programmatic channels, built around your business goal: lead generation, e-commerce sales, app installs, or direct response. Every campaign is localised: M-Pesa and mobile money journeys in the funnel, Swahili-English creative testing, mobile-first formats, and peak-time bid strategies tuned across Kenya, Uganda, Tanzania, and Rwanda.
Results we deliver
Average outcomes across managed accounts.
- Average ROAS
- 0
- 01 / 03
- Lower cost per lead
- 0
- 02 / 03
- To positive ROI
- 0
- 03 / 03
What's included
Rebuild or audit first, then tracking, audiences, creative, and weekly optimisation.
01Scope 01
Account Architecture and Audit
Full rebuild or audit of existing ad accounts before any spend.
02Scope 02
Conversion Tracking Setup
Google Tag Manager, Meta Pixel, server-side tracking and attribution.
03Scope 03
Audience Research and Segmentation
Kenya-specific targeting: demographics, interests, intent and lookalikes.
04Scope 04
Creative Strategy and Testing
Structured creative testing frameworks across formats and languages.
05Scope 05
Weekly Bid Optimization
7-day review cycles with data-driven adjustments to targeting and bidding.
06Scope 06
Live Performance Dashboard
Real-time spend, ROAS, CPL and revenue dashboard always accessible.
07Scope 07
Retargeting and Funnel Sequences
Multi-touch retargeting across platforms to recapture lost leads.
08Scope 08
Monthly Strategy Report
Plain-English results report with insights, wins and next-month roadmap.
Platforms we manage
Google: Search, Display, Performance Max, YouTube, Shopping. Meta: Facebook and Instagram, catalogue ads, lead gen forms, Advantage+. TikTok: Spark Ads, in-feed, creative testing. LinkedIn: B2B lead gen, ABM, sponsored content. Programmatic: display and native networks for reach and retargeting.
Who this is for
E-commerce brands scaling beyond word-of-mouth. Fintechs and financial services acquiring app users and qualified leads. Real estate developers driving property inquiries and launch interest. B2B and SaaS generating pipeline across East Africa and beyond. Local businesses tired of agencies that report clicks instead of revenue.
Our process
Audit first, then foundation, testing, scale, and monthly iteration.
- 01
Discovery and Audit
We review your accounts, tracking, and historical performance.
- Accounts
- Tracking
- History
Our process · 01 / 05
Monthly strategy sessions with clear next steps.
Common mistakes we fix
The six patterns behind wasted spend.
- 01Broad targeting with no exclusionsBleeding budget on irrelevant audiences.
- 02Single-creative campaignsNo testing, no learning, no scale.
- 03Missing conversion trackingOptimizing toward vanity metrics.
- 04Last-click attribution onlyIgnoring the true customer journey.
- 05No retargeting funnelPaying for traffic that never returns.
- 06Platform-reported ROASWithout verifying actual revenue.
We fix all six before scaling spend.
FAQ
Spend, fees, timelines, and platforms.
It depends on your goals and margins. As a rough guide: enough to gather statistically meaningful data within 90 days. We'll recommend a realistic figure during your audit.
We'll review your current ad accounts and tell you exactly where your biggest opportunities, and biggest leaks, are. No pitch. No obligation. Just data.
No pitch. No obligation. Just data.